About MAG-AU-TA

MAG-AU-TA is a South African design and lifestyle brand founded by Sarah Magauta Pudikabekwa in 2021.

The brand foregrounds a dynamic blend of elegance, comfort and playfulness at the centre of its practice. Drawing inspiration from its surroundings and allowing the body to remember the taste of colour.

Sustainability and minimal-waste production lie at the heart of our ethos. These values guide our eco-friendly approach to clothing and interior designs.

Our Yearly Traditions

Each year, MAG-AU-TA collaborates with visual artists on a collection of six hand-painted tote bags.

  • Each bag is painted differently
  • Designs are never repeated
  • Every piece is a one-of-one limited edition

This becomes the annual MAG-AU-TA × VISUAL ARTIST series — a celebration of individuality, craftsmanship, and artistic expression.